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The Australian Almond Driver Program will grow almond sales and consumption by integrating the latest consumer and health information with a powerful calendar of promotions. This program looks to involve all members of our supply chain as key partners in this growth strategy, including retailers, marketers, wholesalers and distributors.

Our core objectives are to grow both the penetration of almond consumption within Australian households and the frequency with which almonds are purchased. We will share valuable information from the Nielsen Homescan research reports which will help us measure consumer behaviour as well as the latest products launched around the world in our Datamonitor updates.

We know that health is a key driver of consumption so we will be sharing the latest research studies that highlight the role of almonds in lowering cholesterol, helping prevent heart disease and assisting with diabetes.

The central focus of our Australian Almond Driver Program is to increase the profile of almonds in-store leading to higher sales and consumption. To this end, we have created a seasonal calendar of promotions:

• The ‘New Year, New Heart’ promotion in January-February – devoted to the great heart health benefits of eating a handful of almonds everyday;
• The ‘New Season’ promotion in March & April – communicating the great taste of Australian almonds fresh from the trees;
• The ‘Almond Blossom Season’ promotion in August – highlighting the natural goodness of almonds;
• The ‘Celebrate Christmas’ promotion in November & December – celebrating the wonderful meals and treats almonds help create.

 
Each of these major seasonal promotions have their own advertising and point of sale material, supported by dedicated PR activities.

To apply for a username and password please contact us